, 2020-05-20 14:22:52
Outline of Volkswagen Group Japan

Outline of Volkswagen Group Japan

Outline of Volkswagen Group Japan

Volkswagen Group Japan KK (VGJ) is engaged in the import and sales of Volkswagen cars and parts in Japan and in providing support to dealer sales activities via market surveys, advertising and public relations, dealer development,and after service.
The company is headquartered in Toyohashi, which is a prime location for nationwide distribution and activities directly related to the vehicles, such as off-loading from ships, pre-delivery preparation, delivery, and after-sales related services. The divisions responsible are Vehicle Logistics, Parts Depot, and Technical Service, and they share the facility with indirect operations divisions,such as Human Resources, General Service, Accounting & Treasury, and Information Systems.
The Tokyo office integrates the Divisions of Sales (in charge of the national dealer network as well as sales planning and implementing sales policies and systems), Marketing (which includes Product Planning and Marketing Communications), After Sales, and Communications (which handles both internal and external communication), striving for the efficient  and timely gathering and dissemination of information.


Volkswagen has been loved in Japan as the “People’s Car” brand since 1953, when official imports started.

“People’s Car” stands for cars meeting all different needs of all different kinds of customers: Customers longing for a car to go for a drive with friends or for a car to enjoy life with their family, or others just wishing a  car for pure fun-to-drive. It is the “People’s Car”, which fulfills all these wishes and provides  an enjoyable car life to  many people.

It is also the mission of the “People’s Car”  to make advanced technology and quality, known from a handful of high-end models, accessible through a wide model lineup.

At Volkswagen people are always in the center of our thoughts in order to be able to provide cars that become a partner the people’s lifestyle.


Company Outline

Trade Name:

[Head Office]
5-10, Akemi-cho, Toyohashi-shi, Aichi 441-8550, Japan
[Tokyo Office]
Gotenyama Trust Tower 18F
4-7-35, Kita-Shinagawa, Shinagawa-ku, Tokyo 140-0001, Japan
Tel. 0120-993-199 (Volkswagen Customer Center)

23,174.1 million yen
(100% VOLKSWAGEN AG, Head Office: Wolfsburg, Germany)

Members of Board:
Till Scheer, President and CEO
Arno Resler, Executive Vice-President & CFO
Keiichi Kikuchi ,Auditor

Closing Date:
Dec. 31st

Volkswagen Dealer Network

Volkswagen Group Japan KK has developed an authorized dealer network that is the largest of all auto importers in Japan.
Volkswagen considers the dealerships to be a major stage for satisfying the customers and having them experience the values of the brand during all the different phases from purchase to after-sales service.
In order to provide a standardized high level of customer service throughout the nationwide network sales and service staff at the Volkswagen authorized dealerships is participating in regular trainings ensuring their competence regarding product and technology.
It is to support the customer during the decision to purchase a car by offering valuable information and material as well as direct product experience through test driving.  
Volkswagen is continuously striving to be a brand worthwhile to get the trust of the customer.

1. nationwide dealer network(Approx.250 outlets)

Toyohashi Import Center

The Import Center of Volkswagen in Japan, completed in 1992 at Akemi-cho, Toyohashi City in Aichi Prefecture, is one of the largest import car facilities of an importer in Japan.
The expansive site covers 370,000㎡, 8 times the size of the Tokyo Dome,and contains private wharf, Technical Service Center, car silos, and the Central Parts Depot as its major facilities.
The vehicles, assembled at the production plants in the different parts of the world, arrive at Akemi Pier 1 and undergo careful final inspections at the Technical Service Center (TSC), before they are transported to the dealers nationwide.

Volkswagen in Japan

1953 ● Import of Volkswagen vehicles to Japan starts.
1983 ●Volkswagenwerk AG establishes Volkswagen Asia Ltd. to strengthen imports and sales of Volkswagen in Japan
1989 ● Volkswagen Asia Ltd. acquires the import rights from Volkswagen AG to build a sales and service network in Japan.Volkswagen Asia Ltd. changes its name to Volkswagen Audi Nippon KK (VAN) and begins to conduct imports and sales.
             ● Volkswagen Asia Ltd. acquires the import rights from Volkswagen AG to build a sales and service network in Japan.
       ● Volkswagen Asia Ltd. changes its name to Volkswagen Audi Nippon KK (VAN) and begins to conduct imports and sales.
1990 ● Purchase of land (178,000㎡) at Toyohashi City, Aichi Prefecture to establish an import center
       ● VANS Finance KK is established. This finance company issues and manages auto loans, auto leases, and credit cards and provides finance operations for dealers in Japan.
1991 ● Start of construction of the Volkswagen Audi Nippon Import Center (hereinafter “Toyohashi Import Center”).
               At the same time a temporary import center begins operation (annual processing capability of 10,000 vehicles). ❶
       ●For the first time a ship docks at the VAN wharf to unload Volkswagen cars.❷
       ●Toyota Motor Corporation and Volkswagen AG and VAN sign distributor agreement for VW and Audi in Japan
1992 ●Company headquarters moves from Minato Ward in Tokyo to Toyohashi City, Aichi Prefecture.
       ● The Toyohashi Import Center, one of the largest vehicle import facilities in Japan, is completed at a capital expenditure of ¥27 billion❸
1993 ●The Toyohashi Import Center begins operation (total site area of 290,000㎡).
       ●Volkswagen sales network in Japan expands to 100 outlets.
1994    ●Opening of VAN Tokyo Office in Gotanda
1995 ●Volkswagen brand cumulative imports to Japan (since 1953) reach 500,000 units.
1996 ● Volkswagen Audi Nippon KK changes its name to Volkswagen Group Japan KK (hereinafter “VGJ”).
       ●  Volkswagen sales network in Japan expands to more than 200 outlets.
       ● VGJ Tokyo Office moves from Gotanda to Akasaka
1998 ● The Audi Division, originally part of VGJ, is organized as a separate corporate body, Audi Japan KK.
       ● VGJ starts the Guaranteed Used Car System.
2001 ● Start of Volkswagen exclusive dealer network/introduction of showroom corporate design.
2003 ●Cumulative imports of Volkswagen and Audi by VGJ reach 500,000 units.
2004    ●5th generation "Golf" and "Golf Touran" won "Import Car of the Year“
2005 ●Volkswagen brand cumulative imports (since 1953) reach 1 million units.
2009 ●Start of introduction of Volkswagen’s corporate design “Modular Concept”.❹
             ●6th generation "Golf" wins "Import Car of the Year“
2010 ● Cumulative imports of Volkswagen and Audi by VGJ reach 1 million units.
       ●VGJ Tokyo Office moves from Akasaka to current address in Shinagawa.
       ●Distributor contract with Toyota ended and unification of dealer channels completed
2012 ●Certified used car brand “Das WeltAuto” starts in Japan.❺
2013 ●Volkswagen commemorates 60th anniversary since beginning of official imports to Japan.
       ●Toyohashi Import center commemorates 20th anniversary since beginning operation.
       ●Cumulative imports of Volkswagen by VGJ reach 1 million units.
       ●7th generation Golf is introduced in Japan and wins as the first import model the “CAR OF THE YEAR JAPAN”.
2014 ●Volkswagen brand cumulative imports (since 1953) reach 1.5 million units.
2015    ● First Volkswagen plug-in hybrid model, “Golf GTE” introduced
2017    ●Volkswagen's first EV “e-Golf” introduced ❻
2018    ●Launch of "Passat TDI" e as first clean diesel engine (TDI) model
2019    ●Opening of second training center at Toyohashi Import Center


Related activities

“Audi” is synonymous with cars that combine technical innovation with luxury. Working from a deep understanding of the unique values of this marque, Audi Japan KK undertakes further expansion of sales and after-sales of Audi cars in Japan through cooperation with its authorized dealers nationwide. The company also engages in product planning for the Japanese market and development of local marketing and PR activities in line with Audi’s brand philosophy “Vorsprung durch Technik”. All these activities aim to further establish the prestigious brand image of Audi, secure its position in Japan’s luxury car market, and expand its share.

Organization Name: Audi Japan KK (abbreviated: AJ)
Location: 16F Gotenyama Trust Tower, 4-7-35 Kitashinagawa, Shinagawa-ku, Tokyo, 140-0001
Audi Communication Center Tel. 0120-598-106

Lamborghini is an Italian super sports car manufacturer that was founded in 1963 by Ferruccio Lamborghini.
The company gained worldwide recognition with the production of its super sports car models in the 1970s and 1980s, including "Miura" and "Countach.“
Lamborghini established its Japanese representative office, "Lamborghini Japan," in 2001, and now provides new vehicles, parts, certified pre-owned vehicles, and after-sales support through its network of official dealers.

Organization name: Automobili Lamborghini Japan
Location: 16F Gotenyama Trust Tower, 4-7-35 Kitashinagawa, Shinagawa-ku, Tokyo, 140-0001
Customer Center Tel. 0120-988-889

2019 is a centenary year for Bentley. Bentley's tradition has been established by racing and engineering, including numerous wins at Le Mans in the 1920s.
Founder W.O.Bentley's philosophy of "making a good car, a fast cars, and best-in-class cars" has been inherited through the luxury grand tourer models with extraordinary performance, sophistication, luxury, and craftsmanship.
Bentley Motors Japan delivers Bentley models to exclusive and discerning customers through a selective dealer network in Japan.

Organization name: Bentley Motors Japan
Location: 17F Gotenyama Trust Tower, 4-7-35 Kitashinagawa, Shinagawa-ku, Tokyo, 140-0001
Bentley Call Tel. 0120-977-797

Ducati is motorcycles. Ducati produces racing-inspired motorcycles with unique engine features, innovative designs, advanced engineering and overall technical excellence. Ducati offers a range of the most highly sophisticated and sought-after bikes ever created for the road. Ducati Japan sells motorcycles, parts and apparels to authorized dealers in Japan and supports aftersales activities.

Organization Name: Ducati Japan Ltd
Location: Naka-Meguro Okura Bldg, 1-26-9 Kami-Meguro, Meguro-ku, Tokyo, 153-0051 
Ducati Japan Customer Call: 0120-030-292

“I looked around and could not find any car I’d been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself.” This quote of Ferry Porsche contains the essence of what Porsche is. Keeping this in mind, we strive to transform performance into speed and driving pleasure in the smartest way possible. With premium service, Porsche Japan KK is dedicated to offer unique experience of delight and excitement for high-performance by Porsche.

Organization Name: Porsche Japan KK
Location: Toranomon Hills Mori Tower 25F, 1-23-1 Toranomon, Minato-ku, Tokyo, 105-6329

Scania CV AB has its headquarters near the Swedish capital of Stockholm, producing large scale trucks, large scale buses, industrial engines and ship engines in more than one hundred countries all over the world. We are look back on a long history – in 2019 we celebrated the 128th anniversary of the brand.  To satisfy the transportation needs of each and every single one of our customers as flexible as possible, we at Scania offer comprehensive and the most optimal transport solutions. In addition, as a leading company we are working proactively towards a sustainable transportation shift through our research and development.

At the 2009 established Scania Japan, we are selling over a nation-wide dealer network through our three business units (large scale trucks, large scale buses and industrial engines), additionally supplying after sales service and parts.

We are making every effort to become an even more beneficial business partner for our customers, providing various transportation solutions.

Organization Name: Scania Japan Ltd.
Location: 4-4-20 Shiba, Googolplex Millennium Building 7F, Minato-ku, Tokyo 108-0014

Volkswagen Financial Services Japan is the financing company of the Volkswagen Group.

We offer loan and leasing options for new and used cars, car insurances and brand credit cards for all our customers of Volkswagen, Audi, Bentley, Lamborghini and Ducati.

We adapt swiftly to the changing society, so we can exceed our customers’ expectations, providing attractive financing and mobility services.

Organization Name: Volkswagen Financial Service Japan KK (abbreviated VFJ)
Location: 17F Gotenyama Trust Tower, 4-7-35 Kitashinagawa, Shinagawa-ku, Tokyo, 140‐0001

Established in 1993, VTT covers the areas of research, vehicle and production engineering, vehicle testing, and global procurement. By screening advanced technologies, innovations in electronics, and e-mobility and by tracking trends in automobile development as well as the requirements of the Japanese market, VTT provides information and services to Volkswagen Group companies, enabling Volkswagen to develop, produce, and sell more customer-oriented vehicles in Japan, Korea, and to other markets around the world.
Another area of specialization is the development of functions specifically designed for the Japanese and Korean market (i.e. infotainment systems and charging systems) as well as the testing of vehicles and systems for Volkswagen Group companies in cooperation with Research & Development of the German headquarters.
Environmental issues, new traffic management systems, production engineering systems, vehicle related regulations, and market specific requirements are also monitored. VTT represents the interest of the Volkswagen Group in different working groups and associations.
VTT also serves as the Regional Sourcing Office (RSO), identifying competitive and qualified OEM parts manufacturers in the Japanese market. These manufacturers supply parts to Volkswagen Group members worldwide in accordance with the Global Sourcing and Forward Sourcing strategy of the Purchasing Division in Germany.

Organization Name:VOLKSWAGEN Group Technical Representative Tokyo 
Location: ARK Mori Building 31F, 1-12-32 Akasaka Minato-ku, Tokyo 107-6031

Volkswagen Group comprising 12 brands

Volkswagen began as a single-model brand with the Type 1 (Beetle) in 1938. In the 1950s, the lineup was expanded to include several models. 1965 was the start for Volkswagen to become a multi-brand group, when Auto Union, the forerunner of Audi AG, became a Volkswagen AG subsidiary. In the 1980’s, Spanish Seat and, after the fall of the Berlin Wall, Czech Skoda joined the group, followed by Bentley, Bugatti, and Lamborghini in the 1990’s. The integration of luxury brands in a volume brand focused group contributed to even better quality for all brands. At the beginning of the new millennium Porsche and Ducati as well as the heavy commercial vehicle brands Scania and MAN followed as the second and third commercial vehicle brands to join the group, which is now comprising a total of 12 brands.

History of the Volkswagen Group

Post-war Recovery Period: The demand for an economically priced, inexpensively produced “Volkswagen” (“People’s Car”) has existed for more than 100 years. In the Germany of the 1930s, several proposals for a “Volkswagen” were exhibited at big motor shows and received a high degree of public interest. In this climate, Dr. Ferdinand Porsche started to develop a vehicle based on the “Volkswagen” concept in 1934. As the name implies, what Porsche was aiming for was “a car anyone could afford.” The vehicle that was born after 4 years of hard work was known as the “Type 1”. It later came to be widely adored by its nickname the “Beetle” and would leave its mark on automotive history. The Beetle was manufactured at the Volkswagen headquarters in Wolfsburg, Germany, and subsequently became the symbol of Germany’s miraculous economic recovery.

In addition to the famous Beetle, there was another famous model during Volkswagen’s post-war recovery period – the “Type 2” went into mass production in 1950. The idea for this vehicle started with a rough sketch by Ben Pon, the Dutch

Volkswagen importer who proposed to the then head of the company to make “a car like this.” The “Type 2” was later introduced in many different variations including microbus, pickup truck, ambulance, and fire truck. All of these models were well received worldwide.

Volkswagen truly became a global company during this time. Sales subsidiaries and manufacturing facilities were established around the world in places such as North and South America, Africa, and Oceania, while a global sales network was built. In 1955, the cumulative number of “Beetles” manufactured reached 1 million and new records have continued to be set since.

Volkswagen became a stock company (AG) in 1960 with both the German federal government and the State of Lower Saxony each holding a 20-percent share.

A new age began in 1974 with the “Golf”, the successor to the “Beetle”. With the “Golf”, the traditional air-cooled RR (rear engine + rear drive) was changed to a water-cooled FF (front engine + front drive), the compact body was expanded to provide more passenger compartment space, a clear and ergonomic design was used for the interior, and other changes were made that had a high impact on the world’s automakers and instantly made the “Golf” a major hit around the world.

In 1985, the company established the Shanghai Volkswagen Automotive Company Ltd., to become the first foreign automaker to set up in China.

In 1986, the Spanish SEAT became the 3rd Volkswagen Group brand, being followed by the Czech Skoda in 1990 after the fall of the Berlin Wall. Volkswagen implemented a range of reforms to improve quality, productivity, and profitability to survive the difficult social and economic environment of the early 1990s. Under the leadership of Dr. Ferdinand Piëch, who had become chairman in 1993, the Volkswagen Group recovered its strength. In the latter half of the decade “Best in Class” for every segment was set as a goal. The company proceeded to follow a multi-brand strategy and added the luxury brands of Bentley, Bugatti, and Lamborghini to the group.

In 2000, the “Autostadt” opened next to the Volkswagen headquarters in Wolfsburg. Visitors can experience the philosophy, values, history, and products of Volkswagen Group and its brands through various displays, projections, or driving courses and can pick up their Volkswagen Group car, which they have previously ordered at their dealer, directly from the factory. Every year approximately 150,000 cars are directly picked up from the “Autostadt” by new owners, who travel to Wolfsburg by train and return home by their new car.

With its 21,517,415th line-off in 2002 the ”Golf” takes over the role of the most produced Volkswagen model from the “Beetle”. In the following year the worldwide last “Beetle” leaves the production plant in Mexico.

During the 2000’s the advance into the BRIC markets, which had started with Brazil in the 1950’s and China in the 1980’s is continuing. Production sites are to be established in Russia and India

In 2005, the 100 millionst car by the Volkswagen brand, a “Golf Touran”, goes off-line. .

In 2008 the commercial vehicle brand Scania and in 2012 another commercial vehicle brand MAN joins the Group.

2012, the Volkswagen Group brands are further increased to 12, as  Porsche AG becomes a Volkswagen Group company and Ducati AG a subsidiary of Audi AG.

In the same year the MQB (Modular Transverse Matrix) , which has been developed to further standardize the   vehicle architecture, is for the first time applied in the 7th generation “Golf”. 

In 2014 accumulated production by Volkswagen Group achieves 200 million units.  

2015, the manipulation of Volkswagen Group diesel engine emission data comes to light. CEO Dr. Winterkorn resigns.

His successor Matthias Mueller takes over and establishes new structures to regain trust. The Volkswagen Group long-term strategy “TOGETHER – Strategy 2025” is compiled. The Group declares to shift to e-Mobility.

In 2018 Dr. Herbert Diess follows Matthias Mueller as CEO of Volkswagen AG to further promote the implementation of  “TOGETHER – Strategy 2025”.

From 2019 on the e-Shift becomes substantial with the World Premiere of the “ID.3” at Frankfurt Int’l Motor Show (IAA). Production of the  first model based on the EV exclusive module matrix MEB starts at Zwickau Plant, deliveries from 2020.